The year 2022 is coming to an end. It’s time to take stock, but also to make projections for 2023. And what will be the major HR trends to follow in 2023? Let’s face it, the last two years have been very turbulent. The health crisis and the digital revolution have changed the way we work. They have also transformed management models, as well as the daily life of human resources. 2023 will therefore be the year of managerial innovations. Here are 6 major HR trends to follow!
#1 Employer branding: the sine qua non for being in the game
You don’t change a formula that works! Employer branding was already one of the trends of the year 2022 and remains relevant in 2023. In the midst of the talent war (and shortage), employer branding has become a lever to attract new talent and retain employees. Over the years, it has even become a pillar of HR marketing.
So, if you haven’t already done so, be sure to list and defend your values. Don’t hesitate to highlight your employees, to make them full-fledged actors of your company and to support them during their career with training.
#2 Getting a career page: to stand out at any cost
Another HR trend to follow in 2023 to stand out from your competitors and find exceptional talent: the creation of a career page (or a career site). Why should you do this? Simply because this is where you’ll have the best chance of attracting your prospects.
You can highlight your corporate culture, explain how to apply for a job, broadcast your recruitment campaigns or present your teams. You can proudly display your colors and your identity. Of course, this career page should offer candidates a unique experience!
👉 Need help?
Don’t hesitate to call on the experts at Paradisiak, a web agency dedicated to the world of recruiters.
#3 Inclusion and diversity: diversity is a strength
When recruiting new talent: focus on diversity and inclusion; choose junior and senior profiles as well as workers with disabilities; and don’t be afraid to recruit atypical profiles or professionals in transition. You’ll find that a wide variety of profiles makes your company stronger, more creative and more competitive.
👉 No more prejudices! You’ll see: a junior’s lack of experience will be compensated by his motivation and innovative ideas. While a senior profile will show maturity and have years of “baggage” to put to the benefit of your company.
#4 The well-being of your employees: QWL above all for a better employee experience
The quality of work life (or QWL) has taken on a central role in the world of work. It has become a major issue for human resources and employers. Indeed, nearly half of the people surveyed consider that the health crisis has had a negative impact on their mental health. The objective will therefore be to improve collaboration methods, find ways to balance work and personal life, reduce workloads and change the way teams are managed.
So, to improve the well-being of your employees, the key words are: listening, sharing and cohesion. You can also propose tools to improve the productivity of each person and reduce the drudgery of tasks, automate everything that can be automated or organize team building. All this with the aim of offering a better working environment to your employees. In the medium and long term, you will notice that your employees are more motivated (and happier within the company).
#5 Automation and technology: one of the biggest HR trends to watch in 2023
In 2023, put technology and automation at the heart of HR services! The evolution of digitalization has allowed the development of powerful software. These will allow you to manage human resources with incredible simplicity. They have even become indispensable for the company.
Thanks to them, you will be able to put aside time-consuming tasks and automate your recruitment process. Most of them are equipped with an ATS (applicant tracking system) that will allow you to centralize your job offers, distribute them, schedule interviews, create a pool of candidates and much more! This is the case with our software, JobAffinity.
#6 Telecommuting: The New Normal?
The pandemic has changed the game for telecommuting. This new way of working has been democratized in a few months and has become a part of employees’ daily lives. Why is it so popular? Because telecommuting allows people to breathe, to avoid going back and forth to the office and to better reconcile their professional and personal lives. For others, it is the opportunity to move to the provinces and come to Paris only one or two days a week. In short, telecommuting offers real flexibility to employees.
👉 But of course, for remote working to work, the company must provide all the necessary resources to its employees. This ranges from the computer at the desk, to the internet connection, to the printer, to the ergonomic chair… depending on the needs of each individual.
The main HR trends to follow in 2023 in conclusion…
As you can see, the objective in 2023 is to stand out, diversify, automate and promote the well-being of your employees within your company.
Now it’s your turn!